Automating digital marketing

Automate your social media and website marketing

Reduce the time you spend on digital marketing activities and keep your marketing activities going whilst on holiday…without hiring someone to do it.

At the request of Inspire Networking, we had the great pleasure to show the attendees of this networking group in Chelmsford (Essex) the tools that are available that can be used to schedule social media posts.

Scheduling social media posts is nothing ground breaking, so we wanted to give them more…

Scheduling social media

There are many tools out there that will allow you to create and schedule your social media posts; Hootsuite and Buffer being two of them.

We will be looking at Buffer here because of it’s extreme simplicity. You sign-up, link your social media account and you are presented with a wonderful calendar-view interface where you simply click on a time slot and create your content.

The times given are statistically the best times to post your content to maximise audience engagement, however, the times can be changed as you enter your post content.

There are paid-for and free versions available. The free version allows one user, to schedule up to ten posts, across three social media accounts (Twitter, Facebook , LinkedIn for example.

Scheduling social media AND blog posts

We all know, or should know, that part of “getting to the top of Google”, or ‘SEO’ (Search Engine Optimisation), is to ensure we have a website that is constantly changing – in comes blog posts.

Adding blog posts with the social media posts now means you a number of things to do:

  • Post on Facebook
  • Post on Twiter
  • Post on LinkedIn
  • Post on Instagram
  • Update Blog

What if there was an easier way?

If your website is based on WordPress, you can create your post content and rather than publishing immediately, you can schedule it.

If we add some great WordPress plugins that are available – when your blog post goes live at the scheduled time, it will also be published to your social media channels.

Keeping in with the Buffer theme, as a starting point, take a look at the WP to Buffer plugin. There are other WordPress plugins available however that will perform a similar function directly to your social media and not use Buffer as an intermediary.

Don’t forget to use old content

Did you know that using old content is just as valid as using new content. So if you have created some blog posts some time ago that are still relevant today, re-post them!

Again, this can be automated using the Republish Old Posts plugin

Time saved in digital marketing

So there we have it, a very simple way of how you can reduce the work involved in your digital marketing activities with a bit of joined up thinking:

  • Use the built in WordPress blog post scheduler
  • Schedule your social media posts using Buffer
  • Use the WP to Buffer plugin to automatically posts your blog updates to social media
  • USe the plugin Republish Old Posts to reuse old but still relevant blog posts